Lara Khoury - Spring 2013





This was the second project Lara and I worked on together. I remember when she called me up and asked me if I would be interested in shooting a video for her. 

Not only did I say yes because she is an extrodinary uprising fashion designer but also because I truley love her concepts. 

She is very clear and determined and knows exactly what she wants. 
I guess this explained why the shoot and edit was done within less than 12 hours. 

Entitled Human Connectivity she explores the deeper connection between us and the other.

We are all connected. We are action and reaction, we react to provocation, we resist the same forces and we lean on one another.

Human interaction lives through gestures, attitudes, cooperation, conflicts and even rivalry. Human Connectivity, a collection by Lara Khoury, was entirely inspired by those dynamics, by this game of action and reaction, of human give and take.

The fabric's ebb and flow, its movement and stiffness, its tension and relief now takes on human characteristics, and is nigh but a game of words and provocation.

The collection is reduced to a word, a smile, a worry, an emotion.









INFO: 01:02 / Color / 600D / HD-Ready




"Lara Khoury - Spring 2013"


Client: Lara Khoury
Production: KRM

Concept : Lara Khoury
Model: Lena Zhukova



Creative Producer: Karam Al-Ghossein




Format: Online













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