Cadillac - The Case






The first-ever fashion photo shoot in the backseat of a drifting car. Sounds Interesting? 

Well the boys over at Interesting Times always find new ways to tell a story.


In this case I got hired to sumup the project which was made of 3 individual TVC’s combining cutting edge design, fashion and a drifting car with more than 464 horsepower beneath the hood. The Cadillac ATS-V.

This time abstr^ct:groove outlined plans with Interesting Times Beirut and Joy Films to set up the perfect kidnapping. 3 Middle East based fashion bloggers received a mysterious invitation to an appointment that they cannot miss.

Thrown in the backseats of the new Cadillac ATS-V, Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi have been spun through a surreal, cold, desaturated Dubai and clouds of burnt rubber while fashion photographer Diego Indraccolo shot them during a series of breathtaking drifts.


Even thou I was hired for the Documentation of the project only, some of my Second Unit Shots where used within the TVC’s. So yeah always proud to be part of such an ambitious team of creatives.








INFO: 02:00 / Color / Mixed Media / HD



"Cadillac - Fashionably Early Case Study"


Director: Luigi Pane

Post Production: abstr^ct:groove
Production: Joy Films
Producer: Oscar Willam Rolland

Agency: Interesting Times

Creative Director: Mo Al-Ghossein
Creative Producer: Karam Al-Ghossein
Associate Creative Director: Ralph Abou Raad
Copywriter: Rita J. Harbie
Format: Online

















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